I got an order today to sell some of my SWAK swaddling blankets/nursing covers in a "lactation boutique" in a hospital in Georgia. Basically, it's a shop inside the hospital that focuses on things new mothers (especially those who breastfeed) might need. What a great idea! I wish I had had access to something similar when my daughter was first born ... we had a rough go of it at first, and a little extra support would have been appreciated.
Hospitals are a retail avenue I've been hoping to break into, but most don't have such a specialized shop. I'm not sure my blankets would sell next to the standard hospital gift shop "flowers and a get well card" fare, so I haven't investigated it too much.
Now I need to get off my butt and look for similar boutiques in other hospitals. Hurray for new business opportunities!
Tuesday, August 19, 2008
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